Marketing Information A Professional Reference Guide by Hiram C., Jr. Barksdale

Cover of: Marketing Information | Hiram C., Jr. Barksdale

Published by Georgia State University Business Press .

Written in English

Read online

Subjects:

  • Marketing - General,
  • Business / Economics / Finance,
  • Business/Economics

Edition Notes

Book details

ContributionsJac L. Goldstucker (Editor)
The Physical Object
FormatHardcover
ID Numbers
Open LibraryOL11255335M
ISBN 100884062600
ISBN 109780884062608
OCLC/WorldCa31990237

Download Marketing Information

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It is a good high level view for someone who has not been exposed to the field before. The index is separated into different sections including name, company, brand and organization/5(). Enter your best email below and I'll send you a FREE copy of my new book, the "Marketing Secrets Blackbook!" Send to Messenger This is the approximate size of the checkbox plugin.

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Metadata in book marketing is the information that provides the title, description, and tags or keywords used to describe your book.

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Discover the world's research. Content may be subject to copyright. In general, the function of a book marketing department in a traditional publishing house is to help the various sales departments get your book in front of bookstore buyers, book distributors and other channels, to make sure your book is available and (ideally) displayed and promoted through them to the consumer public.

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Even if you don’t have time to read the full page book, it’s a great resource. Acquired databases: Enormous amounts of marketing, sales, and consumer information can be stored and accessed via database, many of them available at low or no cost to companies. Government databases, for instance, contain economic and demographic information on individuals, groups, and companies.

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In his book Marketing Management, Kellogg School of Management Professor of International Marketing Philip Kotler defines it as “people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.” These systems have been enabled by developments in the broader field of management information systems (MIS), which have allowed marketers.

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ADVERTISEMENTS: Marketing Information System (MIS) is a permanent arrangement (system or setup) for provision of regular availability of relevant, reliable, adequate, and timely information for making marketing decisions.

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Marketing Intelligence System: The marketing intelligence system provides the data about the happenings in the market, i.e. data related to the marketing environment which is external to the organization. It includes the information about the changing market trends, competitor’s pricing strategy, change in the customer’s tastes and.

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing.

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MARKETING IS the most exciting of all business sports. It is the heartbeat of every successful business. It is continually changing in response to the explosion of information, the expansion of technology, and the aggressiveness of competition, at all levels and everywhere.

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An efficient information system creates an impact on the organization's function, performance, and productivity. Nowadays, information system and information technology have become a vital part of any successful business and is regarded as a major functional area like any other functional areas such as marketing, finance, production and human resources, etc.

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Definition []. Marketing is the science of meeting the needs of a customer by providing valuable products to customers by utilizing the expertise of the organization, at same time, to achieve organizational goals. According to The American Marketing Association. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.

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